V2 Information for Event Planners
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      2. V2 Information for Event Planners

      How to Manage and Showcase Your Event Sponsors

      A professional and well-organized sponsor page not only fulfills your obligations but also provides incredible value that keeps your partners coming back year after year.

      First, What's the Difference Between a Sponsor and an Exhibitor?

      It's a common question! Think of it this way:

      • Sponsors typically provide financial support for branding and recognition. Their presence is felt throughout the event.

      • Exhibitors purchase booth space (physical or virtual) to interact directly with attendees.

      An organization can absolutely be both! You would simply create a profile for them here as a sponsor and a separate profile in the Exhibitors (see Expo under the Event Builder tab).

      How to Add a New Sponsor

      From the main Event Builder tab in your left navagation, select Sponsors, and click the Add Sponsor button to get started.

      1. Add Their Name and Description

      Fill in the basic details that tell the world who your sponsor is.

      • Company Name (Required): Their official name, as it should appear everywhere.

      • Heading: "Gold Sponsor" for example.

      • Description: A brief (2-3 sentence) overview of what they do and their connection to your event.

      ✍️ Pro-Tip: Write a Great Description A strong description adds context and value.

      Good: "TechCorp is a leading provider of enterprise software, empowering businesses to drive growth. As our Platinum Sponsor, they demonstrate a deep commitment to advancing industry innovation."

      Needs Improvement: "TechCorp makes software."

      2. Add their Website, Point of Contact, Category and Visability

      • Type in the Sponsor's website url.
      • Type in the Sponsor's Point of Contact email address.
      • Select a Category, i.e. Gold
      • Toggle on the Show Sponsor Name and Show Description; toggle on Show on Web and/or Show on Mobile to provide the kind of visability youe Sponsor's have earned!

      3. Images and Display Sizing

      A sponsor's logo is their most important asset. Make it look great!

      • File Format: A PNG with a transparent background is always the best choice.

      • Recommended Size: Aim for a 2:1 ratio, like 600px wide by 300px tall.

      • Quality: Always use a high-resolution file provided by the sponsor. Avoid screenshots or low-quality JPEGs.

      This is how you create a visual hierarchy that reflects each sponsor's contribution.

      • Sponsorship Level: Assign them to the correct tier (e.g., Platinum, Gold, Silver) or a custom category (e.g., Title Sponsor, Lunch Sponsor).

      • Display Size: Choose how prominently their logo should appear.

        • Large: For your top-tier, presenting, or platinum sponsors.

        • Standard: The default for most mid-level sponsors.

        • Small: For supporting partners or in-kind sponsors.

      • Click Save Sponsor to save your information.

      Organizing Your Sponsor Showcase

      Once you've added your sponsors, you can easily arrange them.

      • Ordering by Level: The system automatically groups sponsors by their level 

      • Custom Ordering: Within web and mobile separately, you can click and hold the ⋮⋮ drag handle to change the order. You might arrange them alphabetically, by contribution amount, or based on when they signed their contract.

      Where Your Sponsors Will Appear

      Setting up a sponsor here allows their branding to show up in multiple high-visibility locations:

      • On the Dedicated Sponsors Page: A full showcase of all your partners, organized by level.

      • On Your Event Homepage: A featured section, often a rotating carousel, for your top-tier sponsors.

      • In Session Details: You can assign a sponsor to a specific session.

      • In Event Emails: Include sponsor logos in registration confirmations and newsletters.

      Troubleshooting & FAQs

      Why does a sponsor's logo look blurry or pixelated? This is almost always due to a low-quality source file. Reach out to your sponsor and ask for a high-resolution, PNG version of their logo. Avoid using screenshots or images saved from their website.

      Why isn't a sponsor showing up on the public site? Check these three things first:

      1. Is the "Visibility" toggle for that specific sponsor turned ON?

      2. Is your main event status set to "Published"?

      3. Have you clicked the main "Save" button after making your changes?

      I can't reorder my sponsors by dragging them. A quick refresh of your browser page usually fixes this. Also, remember that you can only reorder sponsors within the same platform type (e.g. web vs. mobile). This allows you to order sponsors differently if you have mobile-specific sponsors.