Creating and Managing Event Tickets

This can be anything from a main event pass to add-ons like workshops, gala dinners, t-shirts, or parking passes. This guide will show you how to set up your tickets to create a smooth registration flow and even increase revenue.

 

First, A Quick Refresher: Tickets vs. Participant Types

 

This is the most important concept to understand:

• Participant Types = The People. (e.g., General Attendee, VIP, Speaker)

• Tickets = The Items on the Menu. (e.g., Full Conference Pass, Workshop A, Networking Lunch)

You decide which "people" can see which "items on the menu." For example, a "VIP" might be the only participant type who can see and select the "Exclusive VIP Reception" ticket.

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How to Create a New Ticket 🎟️

From the "Registration" section of your dashboard, navigate to Tickets and click Create a Ticket.

 

1. Give it a Name and Description

This is what attendees will see, so make it crystal clear.

• Name: Be specific!

  • ✅ Good: "Full Conference Pass," "Thursday Workshop: Advanced Marketing"

  • ❌ Bad: "Ticket 1," "Workshop"

• Description: Briefly explain what's included. What's the value? Are there any prerequisites? This helps attendees make confident choices.

 

2. Set the Price 💰

Enter the cost for one unit of this ticket.

• You can set the price to $0.00 for free or included items (like a lunch that comes with a main pass).

 

3. Control Its Availability 🗓️

You decide exactly when this ticket is for sale.

• Active Status: A simple on/off switch to make a ticket visible or hidden.

• Sale Dates: Set a "Starts" and "Ends" date to automatically control when the ticket appears and disappears from the registration form. This is perfect for creating early-bird pricing!

 

4. Manage the Capacity

Set a limit on how many of this ticket can be sold.

• Quantity Available: Enter the total number of spots. Once this number is reached, the ticket will automatically be marked as "Sold Out."

• Leave this blank for items with unlimited availability.

 

Setting Purchase Rules and Permissions

After creating a ticket, you can define who can buy it and how many they can buy.

• Setting Purchase Limits:

  • Maximum Purchase: Limit how many of one ticket type a single person can buy. This is great for preventing one person from snapping up all the seats for a popular, limited-capacity workshop.

  • Minimum Purchase: Require a minimum quantity. This is perfect for selling a "Table of 10" for a gala dinner. Who Can Buy This Ticket?

• Restrict to Specific Participant Types

  • This is the most powerful setting. You can link tickets to specific Participant Types. This ensures that attendees only see the tickets that are relevant to them, creating a clean and personalized registration experience.

    Example Setup:

    • The VIP Participant Type can see: "Full Conference Pass," "VIP Reception Ticket," and "All Workshops."

    • The General Attendee Participant Type can see: "Full Conference Pass" and "Select Workshops."

 

Inspiration: Ticket Setups for Common Events

• Conference with Workshops

  • Ticket 1: "Full Conference Pass" (Required)

  • Ticket 2: "Workshop A: Topic" ($50 Add-on)

  • Ticket 3: "Workshop B: Topic" ($50 Add-on)

• Gala Dinner

  • Ticket 1: "Individual Gala Ticket"

  • Ticket 2: "Full Table (10 Seats)" (Priced with a small discount)

• Hybrid Event

  • Ticket 1: "In-Person Access" (Limited capacity)

  • Ticket 2: "Virtual-Only Access" (Unlimited capacity)

  • Ticket 3: "Networking Lunch" (Only available to "In-Person Access" ticket holders)

 

Troubleshooting & FAQs

 

Why isn't my ticket showing up on the registration page?

Check these four things first:

1. Is the ticket's Active Status toggled ON?

2. Is the current date within the ticket's Sale Dates?

3. Is the ticket linked to the Participant Type you are testing with?

4. Is your event's main registration status Published?